In this this study, a top PR agency was investigated in the Philippines and it was found that it possesses enabling factors that made it a resilient organization during the height of the crisis brought about  the COVID-19 disease. Using a single-case exploratory method, the researcher delved into the lived corporate  experiences of senior PR agency executives in the agency from the start of the pandemic in 2020  up to the first quarter of 2023 – the time periods when the pandemic impacted the operations and  management of the PR agency. This research contributes to current attempts in developing a clearer and unified resilient business model theory that can be applied by organizations dealing with crisis.